JMM Opinions

The Commercialization of Christmas

The holiday season can be a fun way to wind down after a long year and spend quality time with family and friends. However, in recent years, you may have noticed just how early stores begin advertising their sales and products. According to the Pew Research Center, Christmas is the most celebrated holiday in America, and also the most money-consuming. An article published by Forbes in 2016 reported that on average, parents spend around $495 per child during the holiday season. So, how did we go from gift wrapping and Christmas carols to insane Black Friday deals and Christmas splurges?

While there isn’t a clear idea on where it all started, Coca Cola was one of the first companies to start using a commercialized Santa Claus in advertisements. Since then, using Santa, Rudolph, and other popular figures associated with the holidays has become a popular trend among advertisers. Black Friday, another event largely associated with the holidays was developed from the tradition of department store parades around Thanksgiving. Cyber Monday, window displays at your favorite stores, and even Mall Santas are all advertising tactics for you to spend more money on holiday shopping. 

While it is easy to get caught up in the superficial aspect of Christmas and buying gifts for your loved ones, it is also important to remember the reason we celebrate in the first place. To bond with your family, laugh with friends, and celebrate the New Year with the people who matter most.

 

By Aarushi Vyas

Categories: JMM Opinions

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