Taylor Swift has just dropped the first single for her new album that fans have waited three years for. The track, Look What You Made Me Do, is a heavy hitting response to how Swift is portrayed in the media. She is showing a shift from her more demure, take it as it comes victim role, and putting on a more serious, ready for vengeance persona. She sings about karma, a list of names- a supposed hit list, and how she doesn’t trust anyone and no one trusts her. This could be a precursor to something bigger, or an exposé on people who have crossed TS.
Taylor Swift dropped the anticipated music video accompaniment to Look What You Made Me Do during the MTV VMAs, and people were shook. The lavish music video shifts from twelve different scenes, where she reclaims the very things the media scrutinized her for. No one expected her to acknowledge her bad press. Swift has blatant references to her squad, the I heart T.S. shirt, the snake emoji, last year’s grammy acceptance speech, and her fight against Apple Music.
Even though she is trying to be intimidating and the song is meant as a warning to her rivals Katy Perry, Kim Kardashian, and Kanye West, I still found it very childish. She puts it very simply, singing “No, I don’t like you”, and during the speaking interlude she says: “I’m sorry, the old Taylor can’t come to the phone right now. Why? Oh, ’cause she’s dead!”. Talking about herself in third person and saying her old personality died seems so silly to me. She doesn’t want to move past her mistakes and feuds. Taylor Swift is blaming everyone else for her decision to keep fighting with Katy and Kimye. It says a lot about her character that she isn’t able to move on.
That said, the song is pretty catchy, and has already broke records and has become a hit. According to Entertainment Weekly, Taylor now holds the record for the most viewed lyric video debut with 19 million views on YouTube in its first 24 hours on the site. It is a huge commercial success too, as within half an hour of the songs release, it was on the top of the iTunes charts.
For now it seems like we have to wait and see what is next for Taylor Swift and what exactly we made her do.
– Lily Lowndes